The honeybee population in North America is diminishing at an alarming rate and Haagen-Dazs ice cream wants to do something about it. They're executing a multi-faceted plan: donating funds from sales of the Honey Bee-labelled ice cream flavors, operating an informative and friendly website (Help the Honeybees), and running adverts.
Their latest ad, "Opera," is mesmerizing. This 30-second spot plays a snippet of opera music (natch) as we follow a CGA bee on its quest to pollinate.
Monday, May 5, 2008
Honeybee worries: A new Haagen-Dazs advert
Posted by Jeanine Anderson at 5/05/2008 07:32:00 PM
tags: advertising, cause, video
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment