Monday, May 5, 2008

Honeybee worries: A new Haagen-Dazs advert

The honeybee population in North America is diminishing at an alarming rate and Haagen-Dazs ice cream wants to do something about it. They're executing a multi-faceted plan: donating funds from sales of the Honey Bee-labelled ice cream flavors, operating an informative and friendly website (Help the Honeybees), and running adverts.

Their latest ad, "Opera," is mesmerizing. This 30-second spot plays a snippet of opera music (natch) as we follow a CGA bee on its quest to pollinate.

Explore the Help the Honeybees site to learn more and create your own bee character to email or download.

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