This ad is art.
Directed by Shilo, it blends spoken word artist Ainsley Burrows' magnetic performance with smoke-drift-like images to immerse the viewer in a provocative and mesmerising space of poetic substance. Powerful words, powerful images: it's a challenge to live life fully in the moment.
Only in the last few seconds do we see it is an advertisement for Guinness beer. Created for Carribean TV by Shilo, with Saatchi & Saatchi London.
Lovely.
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