Thursday, March 19, 2009

Video: The Crocodile showroom redone

I was somehow lucky enough to accompany a writer on a pre-opening private tour of Seattle music venue The Crocodile earlier this week.

In one sentence: everything is different from what you remember of the old place.

Here's a 360 video of the showroom two days prior to first door open.

You can see the new showroom for yourself tonight and Friday, when local bands take the stage for what The Croc is calling soundchecks. These two nights are opportunity for the club's operations staff to fire up all engines for the first time and learn the kinks and quirks of the new place, prior to the first ticketed performance this weekend. The soundchecks tonight and Friday are completely free. You should go.

Read more about the tour and get some inside scoop in Chris Burlingame's article The Crocodile Sneak Peak. A few more photos from our tour are over on my Flickr.

The Crocodile is a new venue located at the old, long-storied Crocodile Cafe location in Belltown. (One such story goes like this: Eddie Vedder had his own personal key for the alley door so he could come and go whenever he wanted.) But this venue is not simply The Crocodile Cafe, reopened. It is The Crocodile, with a completely redone interior, top-of-the-line equipment and an operating philosophy which places quality over quantity. You will not see The Croc booking shows every night of the week, just to be open. If a good lineup can't be had, the club will be closed. (ala Showbox vs. Chop Suey vs. the old Crocodile Cafe.) I like this approach: it helps the performance-going public to distinguish between a good show and just a show. If The Croc books it, the club believes it will be good, and it is not just a date-filler on the club calendar.

The Crocodile folks we met were to-a-one friendly, approachable, open, fun, and really good people. I'm confident The Crocodile will soon enough have their own stories and be creating new memories for music lovers throughout the Puget Sound region.

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